OREDANS
Services provided:
Rebrand, Artistic Direction for the photos
and UI Design for the website.
Rebrand, Artistic Direction for the photos
and UI Design for the website.
Software used:
Illustrator, InDesign, Photoshop, XD Adobe
Illustrator, InDesign, Photoshop, XD Adobe
Compagnie Oredans is known for its artistic approach, bridging the gap between tradition and contemporaneity. Founded in 2009 by Shérane Figaro, its mission is to create choreographic works rooted in the language of ancestral Haitian dance. Guided by this vision, the company has presented such landmark works as YANI, Si Toto m'était dansée, SEZAM and Kripté. Each creation offers a profound reflection on the cultural and symbolic structures of these traditions, reinventing them from a contemporary perspective.
MEANING BEHIND THE LOGO
Under the name “Aurée Danse-Création”, the symbolism of the logo is a personalization of the first word constituting the company name ORE. The circular shape represents the O, and the abstract shape preceding it is the letter R and E in cursive. The logo's stylization is evocative of Haitian vèvè, with its slightly refined, handwritten strokes. The logo as a whole is an abstract form reminiscent of dance movements performed on the floor by an individual.
MEET THE FOUNDER
SHÉRANE FIGARO
SHÉRANE FIGARO
Shérane Figaro is a dance artist, choreographer, performer
and teacher.
and teacher.
Shérane Figaro is an artist for whom dance is a way of reflecting on subjects that confront us with our humanity.
She explores themes such as rites of passage, silence,
memory of place and anchoring.
She explores themes such as rites of passage, silence,
memory of place and anchoring.
Shérane offers ESANS workshops: an exploration of movement nourished by ancestral Haitian dances. In recent years, she has developed a strong interest in approaches to movement that encourage attentive listening to oneself.
In 2021, Shérane was nominated for the CALQ Award of the Year for the Laval region, in recognition of her artistic commitment and contribution to the Quebec cultural scene.
UI design
for
the new website
for
the new website
Instagram grid
simulation
simulation
